With each passing day more and more consumers are turning towards the internet more than any other source to learn about brands and businesses and make purchasing decisions. In fact, about 81% of consumers turn to the web to do research before making a purchase. As said that, what if the information that’s on the internet doesn’t put your business in the way you indented it to be? While you cannot completely control what is being said about you on the web but there are certain measures you can take to protect your online reputation.
Here are 3 strategies that will help you out.
- Keep Track
You cannot find a solution unless and until you know that it exists. You need to keep track of what is being said about your brand whether it is good or bad. You can set up a Google alert to help you do that. It will send instant notifications anytime your brand is mentioned on the internet. This will help you to take timely action on what is being said about you.
- Respond Timely
When it comes to online comments and complaints, timing is everything. If someone writes about your business, product or service and you fail to respond, it gives an impression as if you don’t care. Whenever anyone compliments, say thanks to them and make it as personalised as possible and if you come across a complaint, apologise and offer a solution.
- Take Advantage of Negative Feedback
No business or brand or otherwise any individual likes to see a negative comment about themselves. However, since you can’t keep everyone happy at all times, it is bound to happen. Take the negative comments as an opportunity to further improve and grow your business.
By staying on top of what is being said about you, knowing how to respond and leveraging other ways to boost your online reputation, you will be able to overcome any negative information out there and be a winner.